The Fire HD 8 and the Fire 7 tablets both come with a quad-core MediaTek MT8168 chipset with an ARM Mali-G52 3EE MC1 GPU. The Amazon Fire HD 10 gets the octa-core MediaTek MT8183 chipset with ARM Mali-G72 MP3 GPU. The Fire 7 is the most budget-friendly option whereas the Fire HD 8 meets in the middle as far as the specs are concerned.Īll three tablets in this comparison are powered by a MediaTek chipset. At $50, Amazon is aggressively courting the lower end of the tablet market in order to increase Alexa’s audience as well the added bonus of selling more digital goods.Looking at the specs table, it's safe to say that the Fire HD 10 comes with a lot more bells and whistles compared to the other two tablets in the lineup. This could also lead to new purchases of Amazon’s other voice-first devices. The Fire 7 update could introduce Alexa to a new group of consumers who may be looking for a new tablet and not necessarily a smart display. What’s more, these could be a brand-new audience for Alexa as the tablet market is significantly larger than the smart display market. When you consider that Amazon sold 7.7 million Fire tablets in Q4 2017 alone, Amazon could easily more than double Alexa’s presence on smart displays this year with the launch of its latest Fire 7 tablet.
According to the Voicebot Smart Speaker Consumer Adoption Report, the current installed base of smart displays in the United States is around 8.7 million. However, the company has found success with its line of affordable Fire tablets. Amazon has struggled to get consumers to buy its smart displays when you compare it to the rapid adoption of its Echo smart speakers, although it does command a healthy 67% of the market. That is less than a fourth of the price of the second-generation Echo Show which retails for $229.99. The Fire 7 is Amazon’s best seller according to its product page and only retails for $49.99. A $50 Portable Version of the Amazon Echo ShowĪdding the hands-free Alexa feature to the new version of the Fire 7 tablet essentially turns the tablet into a low-cost, portable version of the Amazon Echo Show. Now users can call on Alexa like they would with a smart speaker. So hands-free, but not exactly touch-free. Amazon did bring a “hands-free Alexa” via a software update to Fire 7 and 8 tablets last year, but the device had to be awake or plugged in to access the feature. Amazon’s voice assistant has been on Fire tablets for years, but it wasn’t until the launch of the Fire HD 10 two years ago that Alexa could be called upon without having to wake or touch the device. But the most noteworthy update is that the new version includes a hands-free Alexa feature.
The eight generation of the tablet features faster processors, more storage and a better camera than its predecessor. Today Amazon launched the latest version of its best-selling Fire 7 Tablet which has not been revamped since 2017.
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